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With its new vibrant and welcoming 80 sq m space, Utilissimi attracted many of Cosmofarma’s more than 45,000 visitors.
A major player in the pharmacy eyewear sector at the fair, the brand took the opportunity to present the latest from its Reading and Sunglass collections, and also announced the launch of a new product for the fall season: Frida, hand-painted reading glasses.
This event was an excellent opportunity for the entire Utilissimi sales team to get together and for the company to be able to meet again with several customers from all over Italy after a few years.
A goal that CEO Luca Iacobacci offered the following reflection:
"It’s been nine years since we first participated in Cosmofarma, and to see the results we’ve achieved today is exciting to say the least! We are really proud of this beautiful project that is valued and shared by over 5,000 pharmacists. From the stage of this special event, which has finally returned to its full potential, I would like to thank those who have helped us to grow and improve over the years, speaking in particular to the entire Aurigane team, an extraordinary group of women and men whom it has always been a pleasure to work with".
