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400 exhibitors and 28,284 visitors over three days: the 2026 edition of Cosmofarma was once again a success once again and we're proud to have taken part, with an original stand inspired by the new “Utilissimi. Davvero!” communication campaign.
Cosmofarma trade fair in Bologna is one of the most anticipated, relevant and important events in the health sector and every year it gives us the opportunity to connect with our customers and share important moments with our team.
From May 8 to 10 2026, Utilissimi welcomed numerous visitors to an original and colorful stand inspired by the message of the new communication campaign “Utilissimi. Davvero!”, brought to life through the Utilissimi Apartment Building: a space that tells everyday life stories. Different people, different habits, but all sharing the same real needs. Every room of the stand, just like every story of the featured characters, showed a small visual need and its immediate solution: Utilissimi glasses.
A stand that came close to winning the Best Stand Design award for Hall 29 at the Cosmofarma Awards, thanks to its originality. And for next year, we already have new surprises in mind.
You can watch the campaign video that welcomed our guests on our YouTube channel or below:
But that’s not all.
Cosmofarma 2026 was also the perfect opportunity to preview the upcoming reading and sunglasses models, featuring new shapes, new color combinations and the introduction of selected glasses with cosmetic lenses, soon available online and in the best pharmacies.
Thank you to everyone who visited us and to our team.
See you at Cosmofarma 2027!
